1% for the Planet is a global movement inspiring businesses and individuals to support environmental solutions through annual membership and everyday actions.
The foundation of the 1% for the Planet network is the member-nonprofit partnership. Its business and individual members engage directly with approved nonprofit partners, providing financial donations, volunteer time, in-kind donations, and other shared-value collaborations. Thriving partnerships help deliver longer-term support and greater impact.
1% for the Planet was started in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies). Both successful entrepreneurs, they recognized the power of collective action to protect the environment. Today, businesses and individuals continue to make the 1% for the Planet commitment, creating greater impact every year.